Privacy Policy

This privacy policy describes how Silkysleep.co (the "Site" or "we") collects, uses, and discloses your personal information when you visit the Site or make a purchase.

Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as "Personal Information." See the list below for more information on what Personal Information we collect and why.

Device Information
Examples of collected Personal Information: version of web browser, IP address, timezone, cookie information, which sites or products you view, search terms, and how you interact with the Site.
Purpose of collection: to load the Site accurately for you and to perform analytics about the usage of the Site to optimize our Site.
Source of collection: Automatically collected when you visit our Site using cookies, log files, web beacons, tags, or pixels.
Disclosure for business purpose: shared with our processor Shopify and advertising platforms.

Order Information
Examples of collected Personal Information: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
Purpose of collection: to provide products or services to you to fulfill our contract, process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
Source of collection: collected from you.
Disclosure for business purpose: shared with our processor Shopify and suppliers.

Customer Support Information
Examples of collected Personal Information: name, location, product, and theme related to the contact.
Purpose of collection: to provide customer support.
Source of collection: collected from you.
Disclosure for business purpose: none.

Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify for our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.

Behavioral Advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.
• You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
  You can opt-out of targeted advertising by:
  • FACEBOOK - https://www.facebook.com/settings/?tab=ads
  • GOOGLE - https://www.google.com/settings/ads/anonymous
  • BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
    Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.

Using Personal Information
We use your personal information to provide our services to you, including: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you informed of new products, services, and offers.

Legal Basis
Under the General Data Protection Regulation ("GDPR"), if you are a resident of the European Economic Area ("EEA"), we process your personal information under the following lawful bases:

• Your consent;
• The performance of the contract between you and the Site;
• Compliance with our legal obligations;
• To protect your vital interests;
• To perform a task carried out in the public interest;
• For our legitimate interests, which do not override your fundamental rights and freedoms.

Retention
When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right to erasure, please see the 'Your Rights' section below.

Automated Decision-Making
If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making (including profiling), when that decision-making has a legal effect on you or otherwise significantly affects you.
We do not engage in fully automated decision-making that has legal or otherwise significant effects utilizing customer data.
Our processor Shopify uses limited automated decision-making to prevent fraud that does not have legal or otherwise significant effects on you. Services that include elements of automated decision-making include:

• Temporary denylist of IP addresses associated with repeated failed transactions. This denylist persists for a small number of hours.
• Temporary denylist of credit cards associated with denied IP addresses. This denylist persists for a small number of days.

Your Rights
GDPR
If you are a resident of the EEA, you have the right to access the Personal Information we hold about you, to transfer it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.
Your personal data is initially processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, see Shopify's GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA
If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the 'Right to Know'), to transfer it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below.
If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Cookies
(Information about cookies remains unchanged, as the update request did not specify alterations to this section.)

Do Not Track
(Information remains unchanged.)

Changes
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at info@silkysleep.co.